G Fuel

G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York.^[1][2] It is marketed as a supplement for gaming that is designed to improve focus and reaction time.

G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.^[3]

It is one of the largest energy drink companies in the United States, with an estimated $50 million in annual revenue.^[4]

A serving of G Fuel contains 140 to 150 mg of caffeine.^[5][6] G Fuel is available in multiple flavors, typically fruit-based, such as lingonberry,^[7]fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,^[8][9][10] game studios,^[11][12]video game media companies,^[13] and musicians, to create custom, promotional flavors.^[14]

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.^[15]

El 16 de junio de 2022, Gamma Labs despidió a siete de sus gerentes de talento , alegando "reestructuración", un día después de que cinco de ellos denunciaran a su director ejecutivo, Cliff Morgan, por usar un insulto y hacer comentarios despectivos durante una llamada de equipo. G Fuel no emitió una declaración oficial sobre el evento, aunque reconoció que Morgan había llamado a los empleados "vagos de mierda". ^{[ 16 ] [ 17 ]} La compañía también prohibió a los usuarios que mencionaron el evento en su chat en vivo de Twitch . ^{[ 18 ]} Más de 75 creadores de contenido que estaban asociados con G Fuel anunciaron que estaban terminando sus asociaciones debido al incidente. ^{[ 19 ] [ 16 ]}

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