Greatview

Greatview Aseptic Packaging Company is a multinational aseptic processing company with its head office based in Beijing, China. Founded in 2003, Greatview offers aseptic carton solutions and related services for dairy and non-carbonated soft drink companies whose products are compatible with Tetra Brik Aseptic filling machines. Greatview presently has three packaging facilities worldwide, two of which are located in China, in Gaotang, Shandong and Helingeer, Inner Mongolia; the third facility is the company's primary exporting facility and is located in Germany, in the city of Halle (Saale), Saxony-Anhalt.^[1]

Originally named "Tralin Pak″, the company was initially engaged in the production and sale of multi-layered compound packaging materials, paper cartons and other paper packages for beverage companies in the PRC, but re-established as a manufacturer of aseptic packs after its current CEO, Mr. Jeff Bi and Chairman, Mr. Hong Gang joined the company in 2003.^[2]

Greatview's early years in the PRC were difficult, which was largely owing to Tetra Pak's hostile tactics in trying to eliminate competition in the monopoly market between 2003 and 2005. However, by the end of that year, rapid expansion in China's dairy industry had meant that a capacity bottleneck occurred at Tetra Pak China, and Greatview seized the opportunity of supplying cartons to some of Tetra Pak's smaller customers, which turned to Greatview as an alternative supplier.

Though the bottleneck offered a crucial lifeline for Greatview, Tetra Pak's tying and bundling competitive strategy with exclusivity restrictions on customers continued to hamper the company's progress.^[3]:5 It wasn't until August 2008, however - when China's Anti-Monopoly Law came into effect - that Greatview was able to grow and turn the aseptic packaging industry into a new playing field.^[3]:10

En 2005, CDH Investments se convirtió en el principal inversor de Greatview, y al año siguiente, Bain Capital le siguió con una inversión de 40 millones de dólares estadounidenses, obteniendo una participación del 43,2% en la empresa. ^{[ 4 ]} Durante los tres años siguientes, la industria de envases asépticos en la República Popular China creció sustancialmente, con una tasa de crecimiento anual compuesta del 12,8%. El coste de producción unitario de Greatview había sido entre un 5% y un 10% inferior al del líder del mercado, lo que llevó a que la cuota de mercado de Greatview en la República Popular China creciera del 7% en 2008 al 13% en 2012, al ganar cuota de mercado principalmente a Tetra Pak. ^{[ 5 ]}

Después de iniciar operaciones en Europa en 2007, Greatview cotizó en la bolsa de valores de Hong Kong en 2010 y, en 2011, realizó una inversión de 50 millones de euros para construir una fábrica en la ciudad alemana de Halle (Saale), en Sajonia-Anhalt. ^{[ 6 ]} La inauguración de la fábrica tuvo lugar el 25 de junio de 2013 ante unos 200 invitados especiales, entre los que se encontraban clientes, proveedores y funcionarios gubernamentales. ^{[ 7 ]}