Krizia

Krizia is a designer label and manufacturer of ladies' handbags, clothing, footwear and perfumes.^[1] The ready-to-wear fashion label was established in 1954 in Milan, Italy, by Mariuccia Mandelli (1925–2015).^[2][3] Her husband Aldo Pinto was chairman of the company.^[4]

Mandelli unveiled her first black-and-white collection at the Palazzo Pitti in Florence, Italy, in 1964, which earned her a Critica della Moda award.^[2] The brand's first and historic location was on Via della Spiga, 23 in Milan.^[5] Under Mandelli, Krizia rapidly expanded during the 1960s and 1970s.^[2] In 1971, Krizia released a version of shorts cut "very short", an early form of hot pants.^[2] Every year, Mandelli would knit a different animal on selected items of her collection.^[6]

In 1985, Krizia opened a private art showroom (Spazio Krizia) on Via Manin, 21, in Milan.^[4] At its height, in the 1990s, the fashion house was doing half a billion dollars of annual business.^[7] It was while at the helm of Krizia that Mandelli introduced the high fashion world to hot pants.^[8][9] In 1992, the company launched its affordable brand MM by Krizia, a year after its licence-holder Hartmarx suggested it.^[10] In 1995, the company was tried in the USA, along with many other Italian fashion brands, for "bribing tax officers in exchange for lenient audits".^[11] In Italy, the investigation was handled by Mani pulite's magistrate Antonio Di Pietro.^[12]

En febrero de 2014, Shenzhen Marisfrolg, una corporación china propiedad del empresario y diseñador Zhu Chongyun, compró Krizia y Mandelli renunció a su cargo directivo. ^{[ 13 ] [ 14 ]} En 2015, la histórica tienda de Via della Spiga fue renovada por el diseñador Vincenzo de Cotiis . ^{[ 5 ]} En enero de 2017, Simona Clemenza fue nombrada directora ejecutiva de la empresa. ^{[ 15 ]} Se abrieron dos boutiques Krizia en China y, en marzo de 2017, reabrió Spazio Krizia. ^{[ 4 ]} En junio de 2018, Clemenza dejó la empresa. ^{[ 15 ]}

• moda italiana
• Hecho en Italia

• Sitio web oficial