Oliver Peoples

Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica.^[1] The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.^[2]

Oliver Peoples was founded by Kenny Schwartz, Larry Leight and his brother Dennis Leight in 1986.^[3] Before they launched the company, Schwartz and Larry Leight worked as opticians. They would draw glasses on the celebrities in Vogue magazine.^[4] In 1984, Leight designed a frame, later named "Identity,"^[5] that was fabricated for pop artist Andy Warhol.^[6] Warhol wore the glasses for an editorial spread published in the German magazine Männer Vogue in 1987.^[7]

In 1986, while Schwartz and the Leight brothers were searching for eyewear brands to stock their new boutique in West Hollywood, California,^[8] they purchased a bulk lot of American brand name frames in their original packaging for $5,000 at an auction in Connecticut.^[9] Contrary to popular belief and often advocated by Larry in the past for marketing purposes, the evocative brand name was not created accidentally while going through the inventory where a receipt was found naming the frames' original owner as Oliver Peoples, it was brainstormed by the founders including Cindy Leight starting as the abbreviation of OP, then as O Peoples and Oscar Peoples in referencing to the Oscars and finally settling on Oliver Peoples partially with inspiration from the novel Oliver Twist.^[10] Early manufacturing partnership was with the Japanese eyewear maker EYEVAN from the city of Sabae, Fukui.^[11]

In 2006, Oakleyacquired Oliver Peoples for $46.7 million.^[12] In 2007, Oakley was purchased by eyewear giant Luxottica.^[13] In 2016, Rocco Basilico became the CEO of Oliver Peoples. After his first year at the helm, Basilico earned himself a place on the famed Forbes' '30 Under 30' list.^[14] To date, Basilico has helped increase Oliver Peoples' retail footprint from 14 to 42 global stores.^[15]

1989, Denise Crosby wears OP-505 in “Pet Sematary".

1991, Oliver Peoples is mentioned in Bret Easton Ellis' novel, American Psycho. The film adaptation, released in 2000, features Christian Bale in the iconic Oliver Peoples 'O'Malley' frames.^[16] The same year, Julia Roberts wears 'M-4 Sun' frames in Dying Young.

1993, Whoopi Goldberg wears MP-2 in Sister Act 2: Back in the Habit. Also in 1993, Laura Dern wore Oliver Peoples glasses in Jurassic Park.^[17]

1994, Anthony Edwards wears Oliver Peoples (full rim frames, later rimless) throughout his entire tenure on ER.

1996, Jeff Goldblum wears Oliver Peoples Finley in “Independence Day”.

1997, Bruce Willis wears 'O'Malley Sun' in The Jackal.^[18]

1999, Brad Pitt wears Oliver Peoples' Aero II styles in Fight Club.^[19]

2004, Denzel Washington wears Oliver Peoples M4 in Man on Fire.^[20]

2005, Brad Pitt and Angelina Jolie wear Oliver Peoples in Mr. & Mrs. Smith.^[21]

2007, Nicolas Cage wears Oliver Peoples MP-2 in National Treasure, Book of Secrets.

2013, James Spader wears Oliver Peoples in the NBC series The Blacklist.^[22]

2014, Mark Wahlberg wears Oliver Peoples in the movie The Gambler.

2017, Bono de U2 usa monturas 'Row After Midnight' de Oliver Peoples. ^{[ 23 ]}

2022, Kevin Costner viste de Oliver Peoples en la serie de televisión Yellowstone . ^{[ 24 ]}

2022, Theo James y Aubrey Plaza visten de Oliver Peoples en la serie de HBO The White Lotus . ^{[ 25 ]}

2023, Jeremy Strong como Kendall Roy usa Oliver Peoples en la serie Succession de HBO . ^{[ 26 ]}

En 1994, Oliver Peoples y Sir Elton John colaboraron para crear una serie de monturas, destinando una parte de los beneficios a la Fundación Elton John contra el SIDA . Esta fue la primera colaboración con la marca. ^{[ 27 ]}

En 2009, Oliver Peoples colaboró ​​con la actriz Zooey Deschanel para crear un par de gafas de sol exclusivas llamadas "Zooey". ^{[ 28 ]}

En 2012, Oliver Peoples colaboró ​​con Anthony Peck, ^{[ 29 ]} quien es un cliente de larga data y heredero de Gregory Peck y lanzó la línea homónima de monturas ópticas y de gafas de sol usadas por el actor como Atticus Finch en la película Matar a un ruiseñor (película) para el 50 aniversario de la película y también se lanzaron versiones plegables en 2020, ^{[ 30 ]} estas monturas a menudo vienen con una tarjeta en relieve dorado y una escena impresa de la icónica película.

En 2013, Oliver Peoples colaboró ​​con la marca francesa de ropa femenina Isabel Marant . ^{[ 31 ]}

En 2015, Oliver Peoples colaboró ​​con Rodarte ^{[ 32 ]} Public School. ^{[ 33 ]} y la marca de fragancias Byredo . ^{[ 34 ]}

En 2016, Oliver Peoples colaboró ​​con la marca de moda de lujo establecida por Mary-Kate y Ashley Olsen, The Row . ^{[ 35 ]}

En 2019, Oliver Peoples colaboró ​​con la familia Grant para lanzar el estilo Cary Grant inspirado en el personaje de Grant en la película " North by Northwest ". ^{[ 36 ]}

En 2020, Oliver Peoples colaboró ​​con la empresa de audio premium Master & Dynamic . ^{[ 37 ]}

In 2021, Oliver Peoples collaborated with Italian luxury brand Brunello Cucinelli,^[38] and fashion house, Frère.^[39]

In 2023, Oliver Peoples collaborated with New York womenswear brand Khaite.^[40]

As of 2026, the Oliver Peoples brand has approximately 48 stand alone retail boutiques around the world in North America, Europe and Asia. ^[41]

• Warby Parker
• Ray-Ban