Peperami

Peperami is a porkjerky snack manufactured by Jack Link's.^[1] It is manufactured in Ansbach, Germany, and sold in the United Kingdom, Mexico and Ireland, across multiples and independent retailers.

The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017. A Peperami and Cheese Snack Box was added to the range in November 2018 and Peperami also launched a chicken variant called "Pep'd up Chicken Bites" in April 2019.

Peperami was introduced in 1979 and was previously owned by Unilever within their larger global meat snacking portfolio. Citing a struggle to make meat-snacking fit within its global portfolio, Unilever announced on 21 February 2014 that it had signed a definitive agreement for the sale of its meat snacks business to Jack Link's, for an undisclosed amount. The sale included the brands BiFi,^[2] sold in Germany, and Peperami, which retails in the UK, Mexico and Ireland.

The Peperami "Animal" has been the face of the Peperami brand since the early 1990s. The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof). In 1996 a point and click PC-game called Animal was released.^[3]

Originally voiced by comedian Adrian Edmondson and animated in stop motion (by Loose Moose Productions in early 90s), the mascot was a continual presence in advertising between 1993 and 2014. The ‘Animal’ mascot returned to television campaigns in 2015 in CGI form.

In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. Beef Animal first appeared in media in 2018. When the Chicken Bites were introduced, a Chicken Animal was introduced as well.

En los últimos años, Peperami ha llevado a cabo diversas campañas y colaboraciones para relanzar a Animal. Entre ellas, destacan una colaboración en 2016 con la película Angry Birds y una alianza promocional en 2018 con Merlin Entertainment , concretamente con sus parques temáticos Thorpe Park y Alton Towers . Además, la marca ha lanzado varias campañas publicitarias para generar interés mediático en torno a la mascota, tanto la de cerdo como la de ternera.

Más recientemente, en 2018, Peperami lanzó una campaña publicitaria con el lema "Hermanos de otra madre" para promocionar sus productos Original y Beef Animals. Esta es la primera vez que ambos productos aparecen juntos en medios de comunicación ambientales o televisivos.

En 2003, en un esfuerzo por mantener su atractivo entre un mercado más preocupado por la salud, Unilever trabajó para revisar la fórmula de Peperami y producir un producto con un contenido reducido de grasas, grasas saturadas y sal.

• BiFi (un snack similar también fabricado por Jack Link's)

• Sitio web de Peperami