Hispanopedia WikiXigua Video (Chinese: 西瓜视频; pinyin: Xīguā Shìpín) is a Chinese online video-sharing platform owned by ByteDance.[1][2][3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides content to different audiences through personalized services.[4] As of June 2020, the platform has 131 million monthly active users.[5][6]
History
Xigua Video was initially launched as Toutiao Video in May 2016.[7]
On June 8, 2017, Toutiao Video officially changed its name to Xigua Video and redesigned its logo.[8] The name "Xigua" means "watermelon" and refers to the Chinese concept of "watermelon-eating crowd" (吃瓜群众; chīguā qúnzhòng; 'eat melon group congregation'), meaning "onlookers who just casually enjoy their melons and watch events unfold without wanting to get involved."[3]
In November 2017, the number of users exceeded 200 million.[9]
On November 25, 2017, Xigua Video established a co-production fund to encourage content creation with an amount of RMB 2 billion.[10]
In January 2018, Xigua Live went online. In the same month, Xigua Video launched the first season of online live quiz show Millionaire Heroes.[11]
In April 2018, the user volume exceeded 350 million.[4]
In September 2018, Xigua Video announced plans to develop film and television drama segments.[2]
In October 2018, a new brand visual image was launched, with the release of the "Kaleidoscope Plan" and "Windmill Plan" to encourage high-quality content creation.[12]
En agosto de 2019, se celebró el tercer carnaval de vídeo "Xigua PLAY" en un crucero, marcando el inicio de la "era de la gran navegación" para los creadores de vídeo. [ 13 ]
En diciembre de 2019, se lanzó conjuntamente con " Toutiao " y " TikTok " la actividad interactiva nacional de preguntas y respuestas en vivo "Top Hero" (头号英雄). [ 4 ] [ 14 ]
El 20 de octubre de 2020, la plataforma anunció en una conferencia anual que invertiría al menos 2 mil millones de RMB para incentivar a los creadores de videos de "formato medio" durante el próximo año. [ 5 ]
Asociaciones
En abril de 2020, Xigua Video anunció un acuerdo de cooperación de contenido con BBC Studios para coproducir dos documentales, Hubble: The Wonders of Space Revealed y Primates, y mostrar otro contenido de BBC Studios en Xigua. [ 1 ] La plataforma también se asoció con Discovery Channel para emitir documentales como Man vs. Wild y Life After Chernobyl. [ 15 ]
En abril de 2020, Moonbug Entertainment , una empresa con sede en Londres, anunció una asociación con Xigua Video, lo que permitió que el contenido de la marca Little Baby Bum estuviera disponible en la plataforma tanto en inglés como en mandarín. [ 16 ]
Referencias
- ^ a b Frater, Patrick (23 de abril de 2020). "BBC Studios establece un acuerdo de contenido con la empresa china Xigua Video" . Variety . Archivado del original el 29 de julio de 2021. Recuperado el 27 de enero de 2021 .
- ^ a b Yang, Yingzhi (15 de septiembre de 2018). "ByteDance entrará en el mercado chino de vídeo en streaming de formato largo, desafiando a iQiyi y Tencent Video" . South China Morning Post . Archivado del original el 13 de diciembre de 2019. Recuperado el 27 de enero de 2021 .
- ^ a b Canaves, Sky (1 de octubre de 2019). "Comprendiendo los servicios de transmisión de video de China" . China Film Insider . Archivado del original el 1 de febrero de 2021. Recuperado el 27 de enero de 2021 .
- ^ a b c "西瓜视频公司介绍" [Introducción a Xigua Video Company]. www.ixigua.com . Consultado el 6 de octubre de 2023 .
- ^ abChen, Wency (October 21, 2020). "ByteDance's Xigua Video pivots to 'middle video,' incentivizing creators with USD 300 million". KrASIA. Archived from the original on February 5, 2021. Retrieved January 27, 2021.
- ^Chan, James (July 8, 2020). "ByteDance vs Bilibili: Is there a Chinese alternative to YouTube?". KrASIA. Archived from the original on February 1, 2021. Retrieved January 27, 2021.
- ^Chen, Wency (April 1, 2020). "The top Chinese short-video apps in 2020 vying to grab your attention with fast content". KrASIA. Archived from the original on September 2, 2023. Retrieved January 27, 2021.
- ^西瓜视频举办首届西瓜PLAY视频嘉年华，揭示2018短视频行业新风向. NetEase (in Chinese). November 21, 2017. Archived from the original on September 2, 2023. Retrieved January 27, 2021.
- ^"西瓜与B站的中视频之战 界面新闻" [The Battle between Xigua and Bilibili - Interface News]. m.jiemian.com. Retrieved 2023-10-06.
- ^Zhang, Xia (November 27, 2017). "Xigua Video Plans to Set Aside USD300 Million to Attract Producers, Encourage Content Creation". Yicai Global. Archived from the original on February 1, 2021. Retrieved January 27, 2021.
- ^Millward, Steven (January 17, 2018). "In China, millions are tuning into an online game show in the hope of winning money". Tech in Asia. Archived from the original on February 6, 2021. Retrieved January 27, 2021.
- ^"西瓜视频完成品牌升级 将发力直播和自制综艺 - 21财经" [Xigua Video Completes Brand Upgrade and Will Focus on Live Broadcasting and Homemade Variety -21 Finance]. m.21jingji.com. Retrieved 2023-10-06.
- ^"创作人方舟领你看世界;「2019西瓜PLAY视频嘉年华」即日起正式启动" [Creator FangZhou leads you to see the world; The 2019 Xigua PLAY Video Carnival officially launched today]. ah.ifeng.com. Retrieved 2023-10-06.
- ^"《头号英雄》人民日报直播答题专场，114万人同时在线答题--传媒--人民网" [Top Hero "People's Daily Live Q&A Session, with 1.14 million people answering questions online at the same time - Media - People's Daily]. media.people.com.cn. Retrieved 2023-10-06.
- ^Zhou, Xiaobai (April 22, 2020). 西瓜视频与BBC、Discovery达成内容合作 独家播出纪录片《哈勃三十年》. TechWeb (in Chinese). Archived from the original on 2021-01-31. Retrieved 2021-01-27.
- ^Weiss, Geoff (April 22, 2020). "Kids' Content Giant Moonbug Enters China In Deal With Bytedance-Owned Xigua Video". TubeFilter. Archived from the original on March 7, 2021. Retrieved January 27, 2021.
External links
- Official website
- Android (operating system) software
- IOS software
- Freeware
- Video software
- ByteDance
- 2016 establishments in China
- Video hosting
