Zee Telugu

Zee Telugu also known as Z Telugu is an Indian Telugu languagegeneral entertainmentpay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu.^[1] and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises.^[2]Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.

In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu channel making its first entry in southern region was expected to launch by August 2004,^[3] but the launch did not take place until September.^[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Hindi film Sholay from Hindi into Telugu as an experiment.^[5]

In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.^[6]

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.^[7]

A finales de 2006, Zee Telugu comenzó a trabajar en Sa Re Ga Ma Pa , un concurso de canto en idioma telugu programado para durar 35 episodios. Zee Telugu anunció planes para lanzar Little Champs , una versión del programa dirigida a espectadores de 6 a 13 años, presentada por NC Karunya . ^{[ 8 ]}

• Sitio oficial archivado el 30 de enero de 2018 en Wayback Machine.
• Zee Telugu archivado el 4 de septiembre de 2019 en Wayback Machine en Zee5