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CheddarU

CheddarU is an American closed-circuit network available on 650 U.S. college campuses owned by Cheddar , as part of internally originated cable systems that are a part of on-cam...

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CheddarU is an American closed-circuitnetwork available on 650 U.S. college campuses owned by Cheddar, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems.[1] In 2018, Cheddar acquired MTV Networks on Campus, a former division of Viacom (now Paramount Skydance), to launch the channel. Cheddar also acquired RateMyProfessors.com, which was part of the MTVU division since 2007, in October 2018.[2][3]

History

MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.[1] According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.[1]

Seven months later, after CTN ended up in financial trouble and as National Lampoon had just acquired the now-defunct Burly Bear, MTV Networks acquired CTN for $15 million.[4]

In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.[5][6]

In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service will be converted to carry CheddarU, a new secondary feed which will stream content from the flagship financial-news streaming service and interstitials from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus will continue to receive CheddarU at no cost in exchange for access to the campus. MTVU continues to be available to linear TV platforms via Viacom.[7] Universities that qualify, can receive the CheddarU service for free. CheddarU is part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, club bars, airports, hotels and other public venues.[8][9][10] CheddarU officially launched in over 650 campuses on July 26, 2018, and was rolled out to all campuses by August 1, 2018.[11] It is unclear when it shut down. In February 2024, it was announced that CheddarU’s college network screens were acquired by Trooh Media.[12]

References

  1. 123Rutenberg, Jim (February 18, 2002). "Big MTV on Campus?". The New York Times. Archived from the original on March 14, 2010. Retrieved 2009-11-21.
  2. ↑Kramer, Staci D. (17 January 2007). "MTVN Pumps UP MTVU With Acquisition Of RateMyProfessors.com". gigaom.com. Archived from the original on 28 October 2017. Retrieved 9 May 2018.
  3. ↑Spangler, Todd (February 27, 2019). "Cheddar Buys 'Rate My Professors' Website From Viacom". Variety. Retrieved October 25, 2018.
  4. ↑"MTV Acquires College Television Network". The New York Times. September 21, 2002. Archived from the original on April 20, 2012. Retrieved 2009-11-21.
  5. ↑ "mtvU suma 2,6 millones de suscriptores y se lanza en Charter, Verizon FiOS, Suddenlink, AT&T y cerca de otros 70 operadores en todo el país" . Comunicado de prensa de MTV Networks . PR Newswire vía CNNMoney.com . 29 de enero de 2008. Archivado del original el 8 de febrero de 2008. Consultado el 27 de junio de 2011 .
  6. ↑ "MTV2 reemplaza a VHUno el 2 de febrero" . Mensaje del sistema de Charter Communications . 25 de enero de 2008. Archivado del original el 19 de julio de 2011. Consultado el 27 de junio de 2011 .
  7. ↑ "Cheddar adquiere MTV Networks on Campus de Viacom" . Junio ​​de 2018.
  8. ↑ Fletcher, Bevin (1 de junio de 2018). "Cheddar adquiere MTV Networks on Campus de Viacom" . Revista CED. Archivado del original el 12 de junio de 2018. Recuperado el 10 de junio de 2018 .
  9. ↑ Mullin, Benjamin (31 de mayo de 2018). "El servicio de streaming Cheddar se dirige a estudiantes universitarios tras adquirir la red de distribución de MTV en los campus" . The Wall Street Journal . Consultado el 10 de junio de 2018 .
  10. ↑ Bouma, Luke (31 de mayo de 2018). "Viacom vende MTV Campus Networks a Cheddar" . Cord Cutters . Consultado el 10 de junio de 2018 .
  11. ↑ "CheddarU se lanza en más de 650 campus, llegando a más de 7 millones de estudiantes" . Business Wire . Consultado el 15 de octubre de 2024 .
  12. ↑ "Trooh en LinkedIn: Comunicado de prensa de Trooh Media CheddarU" . www.linkedin.com . Consultado el 18 de febrero de 2025 .
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