Morgan & Morgan

Morgan & Morgan is an American law firm. Founded in 1988 by John Morgan, it is headquartered in Orlando, Florida. The firm initially focused on personal injury, medical malpractice, and class action lawsuits, and later expanded into additional practice areas. Morgan & Morgan employs over 1,000 attorneys across the United States.^[3][2]

The law firm was established in Orlando, Florida, in 1988 by John Morgan and his partners, Stewart Colling and Ron Gilbert.^[4]

In 1989, the law firm began advertising on television and radio.^[5] In 2005, Morgan bought out his partners' shares of the firm and renamed it Morgan & Morgan, adding his wife, Ultima, as a partner.^[6] The Orlando Sentinel cited a "fundamental difference over growth and expansion of the law firm" as the reason for the firm's split.^[7]

By the early 2000s, the firm had expanded throughout Florida with 420 employees.^[5] In 2013, the firm had 260 attorneys among 1,800 staffers in Florida, Georgia, Mississippi, Kentucky, and Manhattan.^[4][5]

In January 2011, Charlie Crist joined the Tampa office of Morgan & Morgan after expressing an interest in returning to the legal field during his final week in office as governor of Florida. Crist worked primarily in the firm's class-action sector as a complex-litigation attorney, serving as a "rainmaker" for the firm.^[8] In November 2016, after almost six years with the firm, he was elected to represent Florida's 13th congressional district.^[9] In February 2018, Brad Slager of Sunshine State News alleged that the firm was removing references to its relationship with Crist from its materials after his election to Congress.^[10]

In 2016, as part of efforts to manage Morgan & Morgan's increasing case volume, John Morgan and Reuven Moskowitz co-founded Litify, a cloud-based case management platform built on Salesforce.^[11] Originally developed for internal use, the platform was later made available to other law firms.^[12]

In 2018, the firm received over two million phone calls and signed up 500 new cases each day.^[6] That year, the firm reportedly collected $1.5 billion in settlements and spent $130 million nationwide on advertising. John Morgan was one of the first lawyers to advertise in phone books and television commercials.^[6]

By the early 2020s, Morgan & Morgan had been characterized in legal and business publications as one of the largest personal injury and class action law firms in the United States.^[13] The firm’s expansion was often attributed to a broad consumer advertising campaign that included television and radio commercials, billboards, public transit displays, social media, and sponsorships.^[14] Some commentators referred to its impact on regional legal markets as the "Morgan & Morgan effect".^[13]

In 2021, Morgan fired half of his firm's marketing department. The staffing purge came in the wake of a controversial Morgan & Morgan national advertising campaign, "Size Matters", which was meant to convey the large scale of the firm, but was criticized for being an inappropriate dick joke.^[15] The staffers who were fired had criticized the ad campaign's implications.^[15][16]

Morgan & Morgan was listed in Law360’s annual “Law360 400” survey, which ranks the largest U.S. law firms by domestic attorney headcount, appearing in the top 50 firms by size for the year 2024.^[17]

As of 2025, the law firm had over 6,000 employees, including 1,000 lawyers, in more than 100 offices in 50 U.S. states and Washington, D.C.^[18][2]

Morgan & Morgan filed a class action lawsuit regarding the Equifax data breach that occurred in 2017.^[19][20]

In 2009, Morgan & Morgan represented Charles Marvin Moore of Altamonte Springs, Florida, who filed a wrongful death claim against Shoot Straight gun range in Casselberry, Florida, after his former wife shot and killed their son Mitchell inside the shooting range, despite the woman being banned from accessing firearms due to past hospitalizations under the Baker Act. After Moore dropped the wrongful-death suit in January 2010, he filed a separate legal action in May 2011 against Morgan & Morgan and former firm attorney Carolyn M. Salzmann, alleging that the case had been dismissed with prejudice and seeking $15,000 in damages. Morgan & Morgan stated that Salzmann was no longer employed by the firm and that it had separately sued her over money it alleged she owed the firm.^[21][22][23]

In 2018, the firm, along with co-counsels DiCello Levitt & Casey, and Robbins Geller Rudman & Dowd, filed a lawsuit following a data breach that allegedly affected approximately 230 million Americans and 110 million businesses.^[24][25]

In a case brought by Morgan & Morgan, Florida-based Healogics Inc. agreed in 2018 to pay $22.51 million to settle False Claims Act allegations that it knowingly billed Medicare for medically unnecessary services.^[26][27][28]

The firm represented several victims of the Sand Blaster roller coaster derailment on June 15, 2018, at the Daytona Beach Boardwalk.^[29][30][31]

It was among the law firms acting on behalf of the plaintiffs in the 2015 California gas leak case.^[32]

El 6 de octubre de 2022, Bethenny Frankel presentó una demanda contra TikTok Inc. ante el Tribunal de Distrito de los Estados Unidos para el Distrito Sur de Nueva York ^{[ 33 ] [ 34 ]} después de que Frankel descubriera que sus imágenes y contenido de video se estaban utilizando para vender productos falsificados. La demanda se centró en la tecnología de TikTok, propiedad de la empresa china ByteDance , que permitía a los usuarios crear imágenes y videos falsos en los que aparecía Bethenny Frankel promocionando diversos bienes y servicios, en violación del derecho de Frankel a la propia imagen . ^{[ 35 ] [ 36 ]}

Tras un tiroteo masivo en un Walmart Supercenter, los abogados de Morgan & Morgan presentaron dos demandas en nombre de los empleados contra Walmart, cada una solicitando 50 millones de dólares en daños y perjuicios. ^{[ 37 ] [ 38 ]}

La firma presentó una demanda derivada del descarrilamiento del tren en Ohio en 2023. ^{[ 39 ] [ 40 ]}

En diciembre de 2023, el bufete de abogados presentó demandas contra las compañías farmacéuticas Novo Nordisk y Eli Lilly , alegando que los fármacos GLP-1 Ozempic y Mounjaro causaron lesiones gastrointestinales graves, como gastroparesia. ^{[ 41 ] [ 42 ]} Representando a la demandante Jaclyn Bjorklund en un tribunal federal de Luisiana, el bufete también solicitó la consolidación de casos relacionados ante el Panel Judicial de Estados Unidos sobre Litigios Multidistritales . ^{[ 43 ]}

A partir de 2023, Morgan & Morgan representó a familias en demandas civiles derivadas del caso de la morgue de Harvard , en el que presuntamente se robaron y vendieron partes del cuerpo donadas para investigación a través del programa de donación anatómica de la Facultad de Medicina de Harvard , y los restos fueron maltratados, causando angustia emocional. ^{[ 44 ] [ 45 ]} En 2025, el Tribunal Supremo Judicial de Massachusetts permitió que procedieran demandas clave en esos casos, dictaminando que los demandantes podían presentar ciertas demandas por negligencia y teorías relacionadas contra Harvard y otros demandados. ^{[ 46 ]}

En octubre de 2024, la empresa presentó una demanda por homicidio culposo contra Boar's Head por una infección fatal de listeria presuntamente vinculada a sus productos. ^{[ 47 ] [ 48 ]}

En diciembre de ese año, Morgan & Morgan inició una demanda en nombre de Bryce Martinez, de 18 años y residente de Pensilvania , alegando que once importantes fabricantes de alimentos, entre ellos Coca-Cola , PepsiCo y Nestlé , contribuyeron a su diabetes tipo 2 y a su enfermedad del hígado graso mediante la promoción de alimentos ultraprocesados ​​adictivos . ^{[ 49 ]} La demanda, presentada en Filadelfia, alegaba que las empresas crearon intencionalmente productos dañinos sin las advertencias sanitarias adecuadas. ^{[ 50 ]}

La firma también presentó una demanda por agresión sexual contra personas prominentes del sector inmobiliario de lujo. ^{[ 51 ]}

En 2025, la firma demandó cuando una mujer murió por inhalación de óxido nitroso de un producto de la compañía ^{[ 52 ] [ 53 ]} y alegó que había seguridad contra incendios inadecuada en un centro de vida asistida de Massachusetts. ^{[ 54 ]}

En 2025, Morgan & Morgan obtuvo un veredicto de US$3 millones en un caso de lesiones relacionadas con bolsas de aire Takata . ^{[ 55 ]}

En julio de 2025, la firma representó a la ex senadora estatal de Florida, Daphne Campbell, en una demanda por homicidio culposo relacionada con el tiroteo de su hijo en un complejo de condominios en North Miami Beach, obteniendo un veredicto del jurado de US$100 millones contra los propietarios y administradores de la propiedad. ^{[ 56 ]}

Morgan & Morgan también representó a un grupo de usuarios de teléfonos inteligentes en una demanda por privacidad de datos en California, alegando que Google rastreó indebidamente la ubicación de los usuarios. En septiembre de 2025, un jurado otorgó aproximadamente 425,7 millones de dólares en daños y perjuicios, uno de los veredictos más cuantiosos hasta la fecha en un caso de privacidad del consumidor en Estados Unidos. ^{[ 57 ] [ 58 ]}

La iniciativa de la Enmienda 2 de Florida de 2016 fue una campaña política y legal para permitir el uso de marihuana medicinal. En 2013, Morgan & Morgan lanzó la iniciativa para modificar la Constitución de Florida y permitir la marihuana con fines medicinales. La firma gastó más de 15 millones de dólares para apoyar el cambio y organizó la campaña United for Care para promover el voto afirmativo. ^{[ 59 ] [ 60 ] [ 61 ] [ 62 ]}

John Morgan donated to Hillary Clinton's 2016 presidential campaign.^[63] Morgan gave $355,000 to the Biden Victory Fund in August 2020.^[64]Politico reported that Morgan is close to Frank Biden, Joe's younger brother. The outlet also reported that Morgan flew Frank to Joe Biden's inauguration on Morgan's private jet and said that he discussed job opportunities at Morgan & Morgan with him.^[64]

In 2017, Morgan & Morgan contributed $1.5 million toward a proposed Florida constitutional amendment to raise the hourly minimum wage to $15. When Orlando Weekly reported that some employees at Morgan & Morgan made less than $15 per hour, Morgan said, "I can tell what angle you're getting at with this story, and it's bullshit," saying that many of his call center employees start out with a $25,000 annual salary (an hourly wage of $15/hour is equal to roughly $31,200 a year), and told a reporter, "I bet you don't make $25,000 a year."^[65]

The 2020 Florida Amendment 2 was an initiative to amend the Florida Constitution to change the state's minimum wage to $15 per hour. The amendment passed on November 3, 2020 by a statewide referendum. Morgan & Morgan donated $1 million to support the amendment.^{[66][67][68][69]}

In February 2025, three attorneys from Morgan & Morgan's Wyoming office were sanctioned by the U.S. District Court for the District of Wyoming after submitting a court motion that contained eight fabricated case citations produced by an AI tool.^[70] The primary attorney responsible, Rudwin Ayala, acknowledged improperly relying on an AI tool that produced fabricated case citations.^[71] Ayala was fined $3,000 and had his pro hac vice admission revoked, while supervising attorneys T. Michael Morgan and Taly Goody each received a $1,000 fine for failing to adequately verify the filing.^[72]

Following the judge's decision, Morgan & Morgan withdrew the problematic motion, reimbursed opposing counsel's legal fees, and implemented firm-wide corrective measures, including additional attorney training on AI use, stricter verification protocols for AI-generated content, and an explicit requirement for independent citation checks.^[73] The court declined to sanction the firm itself, citing these prompt remedial actions as mitigating factors.^[70]

In 2013, Morgan & Morgan contributed $2 million to fund the Morgan & Morgan Hunger Relief Center, a 100,000-square-foot facility operated by Second Harvest Food Bank of Central Florida.^[74]

The firm was instrumental in establishing Boys Town Orlando in 1985, a facility supporting at-risk youth, and was involved in fundraising for Annunciation Catholic Academy in Altamonte Springs.^[75] Other charity activities include contributions to homeless outreach programs and educational institutions, notably $1 million each to the University of Florida's law school and the Community Resource Network of Central Florida.^[75]

Following the NCAA's 2021 policy change on Name, Image, and Likeness (NIL), Morgan & Morgan began signing collegiate athletes to endorsement deals, starting with four University of Kentucky football players in July 2021.^[76] In April 2022, the firm became a sponsor of the Boston Red Sox, marking the team's first sponsorship deal with a law firm.^[77] Morgan & Morgan subsequently supported the team’s Donated Ticket Program.^[78] By 2024, the firm had established over 50 athlete endorsement agreements, including with the Kentucky Wildcats men's basketball team, Brock Bowers of the Georgia Bulldogs, and University of Southern California basketball players JuJu Watkins and Boogie Ellis.^[79][80][81]

In 2024, Morgan & Morgan signed sponsorship deals with UFC and the Pittsburgh Penguins^[82] and launched charitable campaigns with the Miami Heat and Arizona Diamondbacks tied to in-game events.^[83][84]

In March 2025, the firm sponsored actor and racecar driver Frankie Muniz, serving as the primary sponsor of his NASCAR Craftsman Truck Series entry for four races in the 2025 season.^[85] The following month, WWE named Morgan & Morgan as its official law firm under a multi-year agreement, including branding at WWE events.^[86] In May of that year, the firm launched an advertising campaign, "There’s a Reason", that included a cameo by NASCAR driver Kyle Busch.^[87]

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