Tealive

Tealive is a Malaysian tea beverage chain established in 2017. It is owned by Loob Holding Sdn. Bhd.^[2] It was founded as a demerger of the then-existing Malaysian franchise network of Taiwanese company Chatime after long-standing disagreements between both Loob and Chatime over brand royalties and supply chain management.^[3][4] It has since spread as the largest lifestyle tea brand in Southeast Asia with branches in Brunei, the Philippines, Cambodia, Myanmar, and Vietnam. As of 2023, Tealive has over 800 branches throughout Malaysia.^[5] Among the items sold at Tealive are pearl milk tea and various flavored teas.

In early 2017, La Kaffa International, the parent company of Chatime, decided to terminate its deal with Loob Holdings, the Malaysian food and beverage franchisee of Chatime, due to Chatime Taiwan's disagreement over the business direction of Chatime Malaysia. Two months after losing his Chatime franchise, Loob Holdings CEO Bryan Loo started his own brand, Tealive, on February 17, 2017. The first international Tealive outlet opened in Vietnam in the same year.^[6]

Expansion

On September 25, 2022, Tealive opened its 800th branch in Batu Kawan, Penang, with plans to reach 1000 branches by 2024.^[9] In early 2019, Tealive launched its first drive-thru branch in collaboration with Petronas in Subang Jaya, Selangor.

El 27 de junio de 2018, el Tribunal de Apelación ordenó a Tealive, propiedad de Loob Holdings Sdn Bhd, el cierre de todas sus operaciones tras ser declarada culpable contra Chatime , propiedad de La Kaffa International Co Ltd de Taiwán. Esto se debió a que La Kaffa alegó que Tealive había violado el acuerdo de franquicia y había alterado los ingredientes de la bebida sin la aprobación de La Kaffa como empresa matriz franquiciadora. ^{[ 10 ]} Sin embargo, Tealive no cesó sus operaciones y, en cambio, llegó a un acuerdo extrajudicial con Chatime, poniendo fin así a la batalla legal entre ambas empresas.

• Chatime

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