Zeta Global

Zeta Global Holdings Corp. is an American marketing technology company^[1] which was founded in 2007.^[2][3] Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.^[4] The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.^[5]

The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.^[6][7][8] Zeta has more than 1,300 employees worldwide.^[2][9] The company's CEO is David A. Steinberg.^[10]Forbes reported that the company had been referred to as a unicorn – a "billion-dollar startup".^[11] According to The Wall Street Journal, as of March 2020 the company is profitable, with annual revenues exceeding $400 million.^[12]

Zeta Global fue fundada por David A. Steinberg y el ex director ejecutivo de Apple Inc., John Sculley ^{[ 12 ]} en 2007 bajo el nombre de 'XL Marketing'. La empresa cambió su nombre a Zeta Interactive en 2014, y luego nuevamente a 'Zeta Global' en octubre de 2016. ^{[ 2 ] [ 7 ] [ 13 ]} Hasta abril de 2017, Zeta había comprado nueve empresas en los últimos nueve años. En julio de 2015, la empresa recaudó $125 millones de GSO Capital Partners de Blackstone para expandir su negocio mediante la adquisición de empresas emergentes de datos. ^{[ 11 ] [ 14 ]}

En noviembre de 2013, Zeta adquirió la división Adchemy Actions de la empresa de tecnología publicitaria Adchemy para incorporar su plataforma publicitaria basada en "aprendizaje automático". ^{[ 15 ] [ 16 ]} En enero de 2014, Zeta adquirió Clicksquared, una empresa con sede en Boston que creó "The Hub", una plataforma de gestión de campañas multicanal basada en SaaS. ^{[ 17 ] [ 18 ]} A finales de 2015, adquirieron la división de gestión de relaciones con el cliente de la operación empresarial de eBay en un acuerdo que, según fuentes cercanas a la empresa, tuvo un valor de entre 80 y 90 millones de dólares. El CEO Steinberg dijo que el acuerdo "nos acerca mucho a convertirnos en la plataforma de gestión del ciclo de vida del cliente más grande". En agosto de 2016, anunciaron que habían comprado la herramienta de automatización de marketing "Acxiom Impact" a la empresa de tecnología y servicios de marketing Acxiom , en un acuerdo que, según fuentes, tuvo un valor de más de 50 millones de dólares. ^{[ 19 ]}

In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.^[18] In March 2020, Christopher Greiner became CFO of Zeta Global.^[12] In April 2017, Zeta appointed Donald Steele as the company's first-ever CRO.^[20] That same month, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to $1.3 billion. On July 18, 2017, Zeta acquired machine-learning centric platform Boomtrain.^[21] Steinberg said the company planned to integrate "its machine learning, decisioning and marketing automation in our entire marketing cloud."^[22] On December 5, 2017, Zeta Global acquired Disqus.

In 2018–2020, Zeta made several key ad tech acquisitions. In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, a co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading and what is trending globally." Also in 2019, Zeta also acquired demand-side and data management platform ad tech company Sizmek after it filed for bankruptcy. The deal was estimated to be around $36 million, integrating a programmatic ad buying platform into Zeta's data software."^[23][12] During this period, Zeta also acquired Rocket Fuel's data management platform, IgnitionOne's demand side platform, and PlaceIQ's managed media business to further expand its marketing tech capabilities."^[24][25] In March 2021, Zeta announced an additional $222.5 million in new debt financing ahead of filing for its initial public offering.^[26] Zeta went public on the New York Stock Exchange on June 10, 2021, at a $1.7 billion valuation under the symbol ZETA.^[5]

As of 2019, the company has a database of permission based profiles for approximately 750 million+ people. Using big data analysis, they identify which companies they should sell to, contact those people, and manage existing customers.^[27] The Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform with identity data at its core.^[28] While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.

On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing and Strategy; The Kraft Group – the owners of the New England Patriots; and Hooman Radfar, chairman and co-founder of marketing firm AddThis.^[29]