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KiK

KiK Textilien und Non-Food GmbH es una cadena alemana de tiendas de descuento de ropa con sede en Bönen . Descripción general KiK en Tomaszów Mazowiecki , Polonia KiK fue fundad...

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KiK Textilien und Non-Food GmbH es una cadena alemana de tiendas de descuento de ropa con sede en Bönen .

Descripción general

KiK en Tomaszów Mazowiecki , Polonia

KiK fue fundada en 1994 por Stefan Heinig y el grupo empresarial Tengelmann Group . [ 1 ] KiK es un acrónimo de " Kunde ist König " ( en español: El cliente es el rey ). [ 2 ]

KiK es la cadena de descuento textil más grande de Alemania y opera alrededor de 3500 tiendas en Alemania , Austria (desde 1998), Eslovenia y República Checa (desde 2007), Hungría y Eslovaquia (desde 2008), Croacia (desde 2011), Polonia (desde marzo de 2012) y Países Bajos (2013). [ 3 ] KiK abrió las primeras tiendas en Italia (2017), Rumania (2018) y Portugal (2022). [ 4 ] El CEO de KiK, Patrick Zahn, ha anunciado que entrará en el mercado estadounidense a partir de 2019. Las primeras tiendas se abrirán en el Medio Oeste .

La empresa cuenta con 25.000 empleados, la mayoría de los cuales trabajan en Alemania. En 2016, la compañía obtuvo unos ingresos netos de 1.950 millones de euros, lo que la convirtió en el sexto mayor fabricante textil de Alemania.

Starting in 2013, the company has undertaken a large modernisation offensive in all its shops. By the end of 2017, all shops in Germany as well as in foreign markets will be based on a new interior concept, making them look brighter and more pleasant. The dominant colour red will be largely substituted by silver.[5]

The company sells a range of women's, men's and children's clothing, baby wear and underwear, as well as toys, accessories and home textiles. Customers can buy a complete outfit for less than 30 Euros. The focus is on basic styles with only occasional changes in their assortment. This makes the company independent of trends and seasons. The orders can be produced with long lead times from nine to 12 months without time pressure. KiK buys its products from around 500 suppliers in Bangladesh, China, Pakistan and Turkey, with Bangladesh the biggest contributor, accounting for over 40% of the orders. The products are imported to Germany based on sea freight and hence distributed to the nine foreign markets KiK is operating in.

Online shop

Since 2013 KiK has operated an online shop.[6]

Marketing

KiK has, in the past, sponsored a number of football teams, namely Arminia Bielefeld, Werder Bremen, Hansa Rostock and VfL Bochum.[7] They currently sponsor referees of the Austrian Football Bundesliga and in January 2009 also sponsored the German national team at the 2009 World Men's Handball Championship.[8]

Verona Pooth has been the face of KiK's television advertising campaign.[9] The cooperation ended in 2015.

Sustainability

KiK es miembro de la Alianza Alemana para Textiles Sostenibles, [ 10 ] una iniciativa de múltiples partes interesadas para lograr mejoras sociales, ecológicas y económicas a lo largo de la cadena de suministro textil desde junio de 2015. Esta iniciativa del Ministerio Alemán de Desarrollo y Cooperación , financiada por empresas comerciales, organizaciones no gubernamentales, organizaciones federales y sindicatos, se basa en la convicción de que la mejora de las condiciones de fabricación en países como Bangladesh o Pakistán no puede lograrse únicamente por empresas individuales. [ 11 ] [ 12 ] KiK se encuentra entre los más de 150 miembros, incluidos Otto Group , Adidas , Hugo Boss y Puma , y ​​participa en todos los grupos de trabajo de la iniciativa. Fue uno de los primeros miembros de la Alianza en publicar su catálogo de medidas diseñadas para brindar mayor transparencia a los consumidores sobre los productos vendidos en Alemania. [ 13 ]

La empresa ha publicado cuatro informes de sostenibilidad .

En octubre de 2015, KiK prohibió las bolsas de plástico en todas sus tiendas de Alemania, Austria, los Países Bajos y Hungría. Gracias a esta medida, la empresa ahorra aproximadamente 33 millones de bolsas de plástico al año. [ 14 ]

Esta cadena minorista es la primera empresa en Alemania con un contrato que responsabiliza legalmente a las empresas auditoras por las conclusiones de sus informes.

Crítica

Derrumbe de un edificio en Savar

On 24 April 2013, the eight-story Rana Plaza commercial building collapsed in Savar, a sub-district near Dhaka, the capital of Bangladesh. At least 1,127 people died and over 2,438 were injured.[15] The factory housed several separate garment factories employing around 5,000 people,[16] and manufactured apparel for brands including the Benetton Group, Joe Fresh,[17]The Children's Place, Primark, Monsoon, and Dressbarn.[18][19] Of the 29 brands identified as having sourced products from the Rana Plaza factories, only 9 attended meetings held in November 2013 to agree a proposal on compensation to the victims. KiK was the second German company to contribute to the compensation fund. Several companies refused to sign including Walmart, Carrefour, Bonmarché, Mango, Auchan. The agreement was also signed by Primark, Loblaws, Bonmarché and El Corte Inglés.[20]

The retailer was one of the first German signatories of the Accord on Fire and Building Safety in Bangladesh set up in May 2013 to inspect and remediate factories for fire, electrical and building safety and was also among a group of global union federations and brands that have prepared the continuation of the work of the Accord in Bangladesh once its five-year remit comes to an end in 2018.[21]

Swastika-styled clothing racks

KiK's swastika-styled clothing racks

In 2009, a man from the German stateSchleswig-Holstein pressed charges against KiK under Strafgesetzbuch section 86a, which outlaws the "use of symbols of unconstitutional organisations", for the chain using swastika-styled clothing racks in their shops.[22] KiK describes the allegations as incomprehensible.[23]

Wages for factory workers

KiK has been criticised by the Clean Clothes Campaign for their bad practices in countries such as Bangladesh, where factory workers are paid low wages.[24] In 2006, KiK has published a Code of Conduct, which imposes an obligation to suppliers to pay compensation to workers that cover at least the legal or the industrial minimum wage level, whichever is higher.[25] KiK CEO Zahn has appealed on the government of Bangladesh to raise the minimum wage by ten percent.

Secret credit ratings of staff

While running almost 50,000 secret credit ratings of staff,[26]overtime is often not paid.[27] With the introduction of the legal minimum wage in Germany, KiK pays its staff minimum wage or higher.

See also

References

  1. ↑"Tengelmann-Chef gelobt Besserung bei Kik". Die Welt (in German). 26 August 2010. Retrieved 17 October 2010.
  2. ↑"Qualität – KiK Textilien und Non-Food GmbH" (in German). Retrieved 21 January 2010.
  3. ↑"KiK erschließt weiteren Absatzmarkt". Tengelmann Group (in German). 15 March 2012. Archived from the original on July 31, 2012.
  4. ↑"KiK in Romania" (in Romanian). 9 November 2018.
  5. ↑"KiK-Projekt KiK17". KiK (in German). Archived from the original on 28 August 2015. Retrieved 9 January 2018.
  6. ↑https://www.kik.de/
  7. ↑"Bochum mit KiK auf der Brust". Focus (in German). 28 June 2007. Retrieved 21 January 2010.
  8. ↑Seele, Rainer (18 January 2009). "Alles, nur nicht Beate Uhse". Frankfurter Allgemeine Zeitung (in German). Retrieved 21 January 2010.
  9. ↑Simon, Violetta (17 April 2009). "Pooth wirbt für Kik – Verona im Ausverkauf". Süddeutsche Zeitung (in German). Retrieved 21 January 2010.
  10. ↑"Partnership for Sustainable Textiles". Bündnis für nachhaltige Textillien (BNT). 2022-09-26. Retrieved 2025-04-15.
  11. ↑"KiK und Aldi treten Textilbündnis bei". Tagesspiegel (in German). Retrieved 9 January 2018.
  12. ↑"Das Bündnis für nachhaltige Textilien". Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (in German). Retrieved 2025-04-15.
  13. ↑"KiK und Aldi treten Textilbündnis bei". Tagesspiegel (in German). Retrieved 9 January 2018.
  14. ↑"KiK schafft die Plastiktüten ab". KiK (in German). 3 July 2015. Retrieved 9 January 2018.
  15. ↑Ahmed, Saeed; Lakhani, Leone (14 June 2013). "Bangladesh building collapse: An end to recovery efforts, a promise of a new start". CNN. Retrieved 16 December 2013.
  16. ↑Zain Al-Mahmood, Syed (24 April 2013). "Matalan supplier among manufacturers in Bangladesh building collapse". The Guardian. Retrieved 21 October 2013.
  17. ↑"'Extreme Pricing' At What Cost? Retailer Joe Fresh Sends Reps To Bangladesh As Death Toll Rises". Forbes. Archived from the original on August 8, 2014.
  18. ↑Nelson, Dean (24 April 2013). "Bangladesh building collapse kills at least 82 in Dhaka". The Daily Telegraph. Retrieved 24 April 2013.
  19. ↑Alam, Julhas (24 April 2013). "At least 87 dead in Bangladesh building collapse". USA Today. Retrieved 24 April 2013.
  20. ↑Ovi, Ibrahim Hossain (17 November 2013). "Buyers' compensation for Rana Plaza victims far from reality". Dhaka Tribune. Archived from the original on 25 March 2016. Retrieved 16 December 2013.
  21. ↑"The Bangladesh Accord on Fire and Building Safety". Bangladesh Accord. Retrieved 9 January 2018.
  22. ↑Stahl, Volker (22 January 2009). "Große Aufregung um "Hakenkreuz-Ständer"". Hamburger Morgenpost (in German). Archived from the original on 1 March 2009. Retrieved 21 January 2010.
  23. ↑"Hakenkreuze beim Discounter?". shz.de (in German). 12 December 2008. Retrieved 4 March 2018.
  24. ^ "KiK-Betriebsratswahl como" Farce ": Nur Assistent des Chefs wählbar" . Die Presse (en alemán). 13 de marzo de 2007 . Consultado el 21 de enero de 2010 .
  25. ↑ "Código de Conducta" . KiK . Consultado el 9 de enero de 2018 .
  26. ↑ «Kik wieder im Kreuzfeuer der Kritik» . Der Standard (en alemán). 25 de septiembre de 2009 . Consultado el 21 de enero de 2010 .
  27. ↑ "Firmenprofil: KiK" . Campaña Ropa Limpia (en alemán). Archivado del original el 18 de febrero de 2010. Consultado el 21 de enero de 2010 .
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