anuncio de servicio público

After the war, PIFs were used to educate the public on a broader range of issues. In the UK, they were produced for the Central Office of Information (COI), and again by private contractors, which were usually small film companies, such as Richard Taylor Cartoons. They were supplied to broadcasters free of charge for use at any time. Their utility as a cost-free means to fill the gaps in commercial breaks left by unsold advertising airtime has led to their regular usage since the 1960s.

The most common topics of PSAs are health and safety, such as the multimedia "Emergency Preparedness & Safety Tips On Air and Online" talk radio campaign.^[4][5] A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as obesity or compulsive gambling.

One of the earliest television public service announcements came in the form of Smokey Bear whose "Only you can prevent forest fires" campaign ran for decades.^[6] Other common early themes were traffic safety, especially safe crossing, wearing seat belts and not driving drunk, and the dangers of cigarette smoking.

A charitable organization may enlist the support of a celebrity for a PSA; examples include actressKathryn Erbe telling people to be green and Crips gang leader Stanley Williams speaking from prison to urge youths not to join gangs or commit crimes.

Some television shows featuring very special episodes made PSAs after the episodes. For example, Law & Order: Special Victims Unit talked about child abduction in one episode, with a PSA about child abduction airing after the episode. After My Sister Sam was canceled in 1988, surviving cast members Pam Dawber, Joel Brooks, Jenny O'Hara, and David Naughton were reunited to film a PSA for the Center to Prevent Handgun Violence on gun control after the murder of their co-star, Rebecca Schaeffer, who was gunned down by a crazed fan on July 18, 1989, at Schaeffer's apartment in Los Angeles.

Durante la década de 1980, muchos programas de dibujos animados estadounidenses incluían anuncios de servicio público al final de sus episodios para cumplir con las regulaciones federales que exigían que la programación infantil fuera educativa. Algunos ejemplos son los segmentos morales finales de He-Man y los Amos del Universo , los epílogos de "Saber es la mitad de la batalla" en GI Joe: Un verdadero héroe americano , Transformers , Jem , MASK , Inspector Gadget y los segmentos de "Sonic dice" de Las aventuras de Sonic el Erizo .

Los anuncios de servicio público se utilizan como marcadores de posición para anuncios no vendidos .

Los primeros anuncios de servicio público de China, en 1986, trataban sobre el ahorro de agua y se emitieron por la televisión de Guiyang. En Hong Kong , las cadenas de televisión terrestre están obligadas desde el Día Nacional de 2004 a introducir sus principales noticieros vespertinos con un anuncio de un minuto de duración en interés público, en el que se reproduce el himno nacional chino en mandarín sobre diversos montajes patrióticos. ^{[ 7 ] [ 10 ]}

Los anuncios de servicio público (PSA) en Malasia se producían en dos formatos: mensajes y canciones. Filem Negara Malaysia (FNM) fue pionera en la producción de PSA desde su fundación en 1946 hasta su fusión con la National Film Development Corporation Malaysia (FINAS) en 2013. Los PSA producidos por FNM abordaban temas como el dengue , la drogadicción , la contaminación ambiental , la seguridad vial y el uso de la electricidad . Organismos gubernamentales como el Ministerio de Salud producían PSA para promover su Campaña de Estilo de Vida Saludable, que se llevó a cabo anualmente desde 1991 hasta 2013, con el logotipo "Utamakan Kesihatan" ("Elige la Salud") apareciendo al final de sus anuncios, especialmente en los PSA sobre el SIDA .

PSAs on road safety were produced by Ministry of Transport, particularly on accidents amongst motorcyclists and alcohol consumption amongst drivers. Some of their ads also using "Anda Mampu Mengubahnya" ("You Can Make a Difference") slogan and also using some of famous actors and actresses including the late Adibah Noor and Nabil Ahmad. Ministry of Science, Technology and the Environment also produces PSAs focusing on environmental pollution, most notably the 1994 PSA entitled "Hentikan Pencemaran" ("Stop the Pollution"). PSAs on corruption and bribery were produced by the Malaysian Anti-Corruption Agency (now Malaysian Anti-Corruption Commission). Most of these PSAs were aired on Radio Televisyen Malaysia (RTM) and TV Pendidikan between the 1990s and 2000s. Private TV networks like TV3 have also produced in-house PSAs, covering topics such as not downloading pirated content, some of which feature actress and infotainer, Janna Nick; and domestic violence which features actress Eyra Hazali.

There was a series of animated PSAs that was made by Filem Negara Malaysia from 2008 till 2013 which is also commonly known as "Pak Abu PSAs" and was frequently shown in Malaysian TV channels.^[11]

In 2021, the Malaysia Government produced a series of PSAs known as "Lindung Diri, Lindung Semua" ("Protect Yourself, Protect All"). The PSAs cover information about COVID-19 vaccines and the benefits of vaccination. The series also features the Prime Minister of Malaysia at that time, Muhyiddin Yassin.^[12]