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Prva Srpska Televizija

Prva ( pronounced [ pr̩̂ːʋaː ] ; Serbian Cyrillic : Прва , lit. ' First ' ) or Prva Srpska Televizija ( Serbian Cyrillic : Прва српска телевизија , lit. ' First Serbian Televisi...

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Prva (pronounced[pr̩̂ːʋaː]; Serbian Cyrillic: Прва, lit.'First') or Prva Srpska Televizija (Serbian Cyrillic: Прва српска телевизија, lit.'First Serbian Television'), is a Serbian commercial television network with national coverage. It was launched on 31 December 2006, at 7 pm, as Fox Televizija.

From its inception until December 2009, it was majority-owned by the global media conglomerate News Corporation (News Corp), which attached its Fox brand to the operation, naming Dan Bates as the CEO. During its time under News Corporation, Fox televizija closely co-operated with News Corporation–owned networks in neighbouring countries, such as bTV in Bulgaria and Fox Turkey, sharing production capabilities on specific projects and making use of their experienced staff. Though quickly establishing itself on the Serbian television market and improving its viewership stake year after year, Fox televizija was a money-losing operation, posting an annual loss in both 2007 and 2008. By August 2009, major restructuring was initiated at the network, with 60% of its news division staff being laid off in preparation for the network sale that occurred several months later.

From December 2009 until December 2018, the network was owned by the Greek media company Antenna Group.[1] Following the December 2009 sale of Fox televizija to Antenna Group and a transitional period of several months during which Bates continued as CEO, the job was handed over to Dejan Jocić in March 2010.[2] The Fox televizija name continued to be used until the start of the next television season on 18 September 2010, when the network was rebranded as Prva srpska televizija or Prva. Jocić, a German-born Serb and former ProSieben managing director, presided over Prva's expansion into the Montenegrin television market with the August 2012 establishment of its sister channel – Prva TV Crna Gora. Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was promoted to the position of Prva's CEO.[3]

History

Fox televizija

Logo used from 6 September 2006 to 20 September 2010

News Corp was one of the five commercial groups that won the national broadcasting license in Serbia at a public tender organized by the Serbian Broadcasting Agency in April 2006.[4] In doing so, they beat out stiff competition from German RTL Group, which also wanted to start a Serbian operation. News Corp named Dan Bates, an experienced television executive to be the CEO of its upstart Serbian operation.

Approximately three months later, on 6 September 2006, an entity named Fox televizija started broadcasting a test signal consisting solely of the superimposed Fox logo. Three days later, on 9 September 2006, at precisely 8 pm, they aired their first actual program—a nature documentary that lasted about 45 minutes—before reverting to the Fox logo test signal. This setup (test signal most of the day with a single taped program at 8 pm) continued for the next ten days or so. Their primetime lineup was then somewhat expanded to include a few Latin telenovelas, occasional feature films, and a weekly ULEB Cup basketball game featuring Serbian teams (the basketball broadcasts were their first in-house productions). During daytime hours, they broadcast a test signal, old episodes of canceled Croatian talk-show Sanja, and music videos. On 5 December 2006, before the ULEB Cup match featuring Red Star Belgrade vs PAOK basketball teams, a riot broke out between two sets of fans in Pionir Hall and the footage shot by Fox televizija was shown across the world.[5]

On 22 December 2006, Fox televizija aired its first news programme featuring live reports from Belgrade's Republic Square during the decorative tree lighting ceremonies. Then on 31 December at 7 pm, Fox televizija finally launched officially with a live-to-air broadcast called Fox stiže as part of their newscast Fox Danas, hosted that day by Zoran Baranac and Jovana Jakić. Amongst other things, the programme featured News Corp's chairman Rupert Murdoch wishing the citizens of Serbia a Happy New Year 2007 and an unsuccessful attempt to link up with Fox News' studio in Baghdad via satellite.

Durante su período inicial de transmisión oficial, la programación de entretenimiento de Fox televizija se basó principalmente en comedias de situación, dramas y telenovelas estadounidenses antiguas y económicas como The Bold and the Beautiful , ALF , Hollywood Safari , El Cuerpo del Deseo y Police Academy , siendo One Tree Hill , Cold Case y The Amazing Race las únicas excepciones posibles a la regla de "barato y antiguo". En cuanto al contenido de producción local, además del noticiero vespertino Fox Danas a las 7  p. m. y el noticiero nocturno Fox Fokus a las 10  p. m., la división de noticias de Fox cubrió las elecciones parlamentarias serbias del 21 de enero de 2007 con un programa especial Ubedi pobedi presentado por la jefa de la división de noticias Tanja Vidojević.

Durante abril de 2007, en colaboración con Adrenalin Production, la cadena inició su proyecto más ambicioso hasta la fecha: un programa de entrevistas de entretenimiento de una hora de duración presentado por el actor Marko Živić, que se emitía todas las noches de lunes a viernes a las 22:30  . Casi simultáneamente, comenzó a emitirse diariamente a las 10:00 el programa de entrevistas sobre estilo de vida Katarina, presentado por la exmodelo Katarina Rebrača,  así como el  programa matutino de las 7:00 llamado Fox i prijatelji .

Temporada 2007-08

Para la nueva temporada, su primera en serio, Fox televizija renovó la programación con un concurso franquiciado de producción local, Da li ste pametniji od đaka petaka? También suspendieron el Marko Živić Show y Katarina , lo que significa que ambos programas terminaron después de solo un par de meses en el aire. Otros programas nuevos incluyeron WWE Wrestling con comentaristas locales (que finalmente se trasladó a un horario nocturno después de las quejas de los espectadores); U tuđoj koži , en el que celebridades locales intercambiaban vidas por un día (cancelado después de solo unos pocos episodios debido a los índices de audiencia extremadamente bajos, pero luego resurgió en la competencia RTV Pink ); y Ludi kamen (un programa de juegos de citas que continúa hasta el día de hoy). Otro programa nuevo fue Ne daj se, Nina , producido en cooperación con la croata RTL Televizija .

Fox televizija generó una pequeña controversia a principios de septiembre de 2007 cuando decidió retirar de la programación su programa nocturno, Marko Živić Show . A pesar de haber alcanzado una popularidad considerable en poco tiempo (se estrenó el 24 de abril de 2007), el comunicado oficial de Fox explicaba que la cancelación era "una medida temporal destinada a liberar la programación de otoño de Fox televizija para más películas y series". Sin embargo, algunos medios impresos serbios cuestionaron por qué una cadena con problemas de audiencia retiraría de la programación su programa más exitoso. [ 6 ]

La cadena comenzó a demostrar su poderío en el mundo del deporte al obtener los derechos de la Primera División del fútbol español y, en octubre de 2007, los derechos de la Liga Adriática de Baloncesto .

En noviembre de 2007 se estrenó el programa de entrevistas nocturno Oralno doba , presentado por Lane Gutović . El 31 de diciembre de 2007, primer aniversario de la emisión oficial, los noticieros Fox Danas y Fox Fokus fueron cancelados y reemplazados por dos ediciones de Fox Vesti .

En la primavera de 2008, en colaboración con sus cadenas hermanas bTV y Fox Turquía, Fox televizija comenzó a emitir la versión local del programa de telerrealidad francés Fort Boyard . Casi al mismo tiempo, el programa diurno Posle kafe empezó a emitirse de lunes a viernes a las 11  de la mañana, presentado inicialmente por Danka Novović, Olja Rakić y Bojana Kesić, a quienes pronto se unieron otros presentadores. A principios del verano de 2008, el programa matutino Fox i prijatelji (una versión local del programa de Fox News Fox and Friends ) fue cancelado.

Durante el verano de 2008, mientras su programación habitual estaba en pausa, Fox televizija modificó ligeramente su parrilla y emitió Fox Non-Stop todas las noches, a partir de las  21:00, con una sucesión de películas y miniseries. Ese mismo verano, el 21 de julio de 2008, la cadena logró una primicia al informar en primicia sobre la detención de Radovan Karadžić a altas horas de la noche e interrumpir su programación habitual para emitir en directo con formato de noticias de última hora hasta la madrugada.

Se rumorea una venta en 2008

A mediados de julio de 2008, surgieron rumores de que News Corp estaba considerando ofertas para vender todos sus activos en Europa del Este, incluyendo Fox televizija. [ 7 ] Según se informó, la compañía contrató a la firma de servicios financieros Lehman Brothers para determinar el valor y las opciones estratégicas de sus tres estaciones en Europa del Este, luego de haber recibido propuestas de varios interesados.

By early September, the activity reportedly intensified with various Serbian press outlets reporting that German RTL Group and Bermuda-based Ronald Lauder-managed CME were the most interested parties in buying the three Fox stations based in Serbia, Latvia, and Bulgaria.[8]

However, by late October, both parties pulled out of the deal. CME left due to the 2008 financial crisis, while RTL decided to pursue other courses of action as far as entering the Serbian television market was concerned, with their interest turning to buying TV Avala.[9]

2008–09 season

Starting its second full season on 22 September 2008, Fox televizija introduced a variety of changes, the most noticeable being a new visual identity similar to other News Corp stations around Europe. Also on the same day, Fox Vesti's evening newscast at 7 pm was moved to 6 pm and extended from 30 minutes to a full hour, while the 7 pm slot was taken over by the hit American drama Lost that thus premiered on the network. Also Fox Vesti at 10 pm was moved an hour later to 11 pm. In the morning, the news programme Fox 900 sekundi premiered at 7 am as a replacement for Fox i prijatelji. About a month later Survivor Srbija (the local version of the global reality show that was shot during summer 2008) started airing. In late December, Fajront Republika, a weekly entertainment talk-show premiered, and right away established a devoted youth following that translated into strong ratings.

Network's logo from 2010 until 2015

On 14 February 2009, the first-season finale of Survivor Srbija aired live, bringing the network its biggest audience share ever. After the end of the Survivor season, the network introduced a Japanese sports entertainment show Ninja Warrior, which has managed to post strong ratings as well.

2009 layoffs

On 20 August 2009, ahead of its third full season on the air, Fox televizija initiated massive cost-cutting measures. The move had the biggest effect on the network's news division, where 60% of the employees (on-air personalities and technical staff) were laid off. On the same occasion, the network canceled the morning news program Fox 900 sekundi that had been on the air for less than a year. Fox televizija's spokesperson said the layoffs were initiated due to the "financial consequences of the economic crisis".[10] In total, around sixty of Fox televizija's full-time employees, including the news division head Tanja Vidojević, were laid off as well as tens of contractors[11] as part of cost-cutting measures throughout News Corp's assets worldwide during the spring and summer 2009[12] following heavy losses reported by News Corp at the beginning of the year.[13] On 20 September 2010, Fox televizija changed its name to Prva srpska televizija.

2009–10 season

A new, third full season began on 8 October 2009, with shows such as Fajront Republika, by Zoran Kesić, and Ludi Kamen, with Srđan Karanović, but from this season with Aleksandra Obradović as well, and the new show Mame u štrajku. On the next day the quiz Serbian Open began, with Serbian contestants. On 19 October 2009, the drama series Na terapiji, recorded from December 2008 to March 2009, which contains 45 episodes, and the reality show Survivor Serbia 2 began. The programme Posle kafe was replaced by the programme Važne stvari.

On 12 October 2009, Fox televizija introduced an all-new visual identity. The background color is orange; in the foreground, for the television logo, the letter "X" is emphasized, instead of the letter "O". There is also new theme music. The television logo was dropped from upper right corner of the screen, less than three years after launching. The new slogan became Uključi se! ("Tune In!"), and their website was also redesigned. On same day, the studio for Fox Vesti was also changed.

2013–14 season

La temporada comenzó el 2 de septiembre de 2013. Prva adoptó una imagen modificada, con el logotipo desplazado a la esquina inferior derecha en lugar de al centro derecha, antes y después de los comerciales o promociones, y áreas oscuras excepto la 'P' que permaneció blanca. El logotipo no sufrió ningún cambio durante el programa. El 27 de enero de 2014, Prva rediseñó su estudio de noticias, cambiando el color de fondo de naranja a lavanda, y volvió a agregar la balaustrada (la que se usaba a finales de la década de 2000). Prva lanzó el canal de televisión por cable Prva Plus .

Las populares series Kako vreme prolazi , Plač Violine y Otvorena vrata continuaron al aire. Además, el 13 de septiembre comenzó la quinta temporada de Veče sa Ivanom Ivanovićem . El 12 de octubre, Prva empezó a emitir un nuevo programa: Tvoje lice zvuči poznato o TLZP, la versión serbia de Your Face Sounds Familiar . Comenzaron a emitirse nuevas temporadas de programas populares ( Domaćine, oženi se , Galileo , Žene , Exkluziv , Exploziv ) y también dos nuevos programas: Moja velika svadba (que se emitió anteriormente en RTV Pink) y Volim prirodu . También hubo algunas series de televisión nuevas esta temporada: Ispovest , Institut , Sinđelići (una nueva versión serbia de Los Serrano ) y Karadayı . Papijeva ekipa y Žene sa Dedinja empezarían a emitirse. En diciembre, Fatmagül'ün Suçu Ne? comenzó a transmitirse.

A New Year program returned as the New Year special Tvoje lice zvuči poznato, the first one being set at the end of 2011 and was the New Year special of the first season of Prvi glas Srbije. On 20 January 2014, the rerun of the TV series Na Terapiji started airing on every weekday except Friday, and also Umutsuz Ev Kadınları, the Turkish version of Desperate Housewives started to air. On 25 January 2014, the rerun of Crni Gruja started airing on weekends. Ples sa Zvezdama (the local version of Dancing with the Stars) aired from 29 March 2014, until 18 June 2014. On 19 February 2014, Prva announced that Toga se niko nije setio, the local version of the Pointless game show, would start airing soon. Draga Saveta and Otvorena vrata started airing on 26 March 2014. Toga se niko nije setio started airing on 5 April 2014. Fourteen celebrities started dancing in the new dance competition, Ples sa Zvezdama, which started airing on 29 March 2014. The rerun of the first Tvoje lice zvuči poznato aired during August, on weekends at 4 pm.

2014–15 season

The season started on 1 September 2014, with some small changes: the news program would, as in 2010, go back to 6 pm. The network also announced that a 6th (also the second-to-last) season of Veče sa Ivanom Ivanovićem would air, with the 2nd season of Tvoje lice zvuči poznato. It is unknown whether the network would change its visual identity.

2015–16 season

The season started on 1 September 2015, and a new visual identity was created, including a new logo, which was first shown on 1 September at 6 pm, at the same time its news program started.

The new season included the 2015 regular season of Veliki brat, airing also on channel B92, making it the first ever television show to air on two Serbian television networks. It also planned a local version of My Mom Cooks Better Than Yours.

Ownership

Fox televizija

At its inception, Fox televizija was 49% owned by News Corporation,[1] since Serbian laws don't allow foreign-based subjects to own 50% percent or more of a television network with a nationwide broadcasting license.[14] At that time the other 51% stake was spread among Dragan Karanović (21%), ITV2066 d.o.o. (owned by Branko Salić, 15%), and Istočna TV d.o.o. (owned by Zoran Popović and Branislav Bukvić, 15%). In 2008, there was a lot of buzz in the media about Fox televizija being sold to CME group, but nothing came of it.

Antenna Group acquisition

In late 2009, following an earlier sighting of Greek billionaire and Antenna Group owner Minos Kyriakou in Belgrade,[15] the sale of News Corp's 49% stake in Fox televizija to Greek media company Antenna Group for an undisclosed amount was announced with the change of ownership officially taking effect on the first day of 2010.[16] The Fox brand continued to be used. Though the amount of the Greek purchase remained undisclosed it was widely speculated in Serbian media that it was $1 plus the takeover of all of Fox televizija's debts.[17]

ANT1 Group controls the 49% stake in Fox televizija through a Greece-based entity called Warraner Ltd. As for the other 51% stake, it was also taken over by ANT1 Group; however, that was done through Serbian-based entity called Nova Broadcasting d.o.o., which is owned by another one of ANT1 Group's subsidiary in Greece – Antenna Stream TV Ltd.[18]

Kopernikus

In December 2018, Kopernikus Technology's former owner purchased B92 and Prva Srpska Televizija from ANT1 Group for 180 million euros, one month after Telekom Srbija bought Kopernikus Technology for 190 million euros.[19][20] The transaction between state-owned Telekom Srbija and Kopernikus created public outrage in Serbia as Kopenikus's market worth at the time of purchase was several times lower than the amount it was purchased for; it was also revealed that a major stakeholder in the company was a close relative of a ruling Serbian Progressive Party officer.[21]

Format

Prva's own shows are broadcast in 16:9 format, which gives the people a higher image standard, known as Widescreen.

Ratings

According to AGB Nielsen Media Research for the calendar year 2007, among the Serbian channels with national coverage, Fox televizija held fifth place in overall viewership (4.7% TV market share and 2.2 million average daily viewers tuning in for at least one minute), behind RTS 1 (Serbian TV channel) (26.5%), Pink (23.5%), B92 (9.3%), and RTS 2 (6.8%).[22]

Over the calendar year 2008, Fox televizija still held fifth place among the national broadcasters; however, its market share increased to 6.4%.[23]

For the overall viewership during 2009 calendar year, Fox's share further increased to 7.8%, which meant that it overtook RTS2 and improved to fourth place in the list, still behind RTS1 (26.0%), Pink (23.8%), and B92 (8.0%), but ahead of RTS2 (5.8%). For a while, Fox was even ahead of B92 in third place, but B92 managed to pull ahead in the end due to Veliki brat broadcasts during the last quarter.

Financials

According to its calendar year 2007 annual financial report submitted to Serbian Economic Register Agency, the company had 80 employees and it posted a loss of RSD494,513,000 (approximately €6.2 million at the time with the approximate exchange rate of €1=RSD80).

In the 2008 annual report, the company reported 40 employees and a loss of RSD441,330,000 (approximately €4.9 million at the time with the approximate exchange rate of €1=RSD90).[24]

References

  1. 12"Agencija za privredne registre". Retrieved 5 December 2010.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. ↑Dejan Jocić novi direktor TV Foksa; Press, 19 March 2010
  3. ↑Dragan Nenadović novi direktor TV Prva;mondo.rs, 16 April 2013
  4. ↑"News Corp.'s "Fox Televizija" Awarded National Television License in the Republic of Serbia, NewsCorp Press Release, 20 April 2006".
  5. ↑"Crvena Zvezda - PAOK". 5 December 2006 – via YouTube.
  6. ↑"Ukinut „Marko Živić šou" – Tv „Foks" skinula s programa najgledaniju emisiju". Blic. 1 September 2007.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ↑"Lehman to advise News Corp on 3 European stations". Reuters.com. 16 July 2008.
  8. ↑"Nemački RTL želi „Foks" – Rupert Mardok prodaje TV stanice u istočnoj Evropi". Blic. 4 September 2008.
  9. ↑"Foks preživeo". pressonline.rs. 28 October 2008.
  10. ↑"Otkazi na Foksu". pressonline.rs. 21 August 2009.
  11. ↑"Mardok naredio otkaze na Foksu". pressonline.rs. 22 August 2009.
  12. ↑Arango, Tim (17 June 2009). "MySpace Set to Lay Off 400 Workers"– via NYTimes.com.
  13. ↑"FOX O&O Layoff Watch: News Corp Reports Massive $6.4 Billion Dollar Loss; Local Stations Declined 44%, 5 February 2009". Archived from the original on 3 July 2009. Retrieved 21 September 2011.
  14. ↑"Zakon o radiodifuziji". Archived from the original on 6 June 2011.
  15. ↑Otkrivamo – Grci kupuju TV Foks!; Press, 16 December 2009
  16. ↑Antenna Group Agrees to Buy News Corp's Serbian Stake Fox Televizija; Satellite News, 29 December 2009
  17. ↑TV Foks prodata za jedan dolar?; RTV, 29 December 2009
  18. ↑Nova Broadcasting d.o.o. @ Agencija za privredne registre
  19. ↑"Novi vlasnik Prve televizije i O2 TV". b92.net (in Serbian). 4 December 2018. Retrieved 6 December 2018.
  20. ↑Obradović, M. (6 November 2018). "Telekom: Kopernikus smo platili manje od 200 miliona evra". danas.rs (in Serbian). Retrieved 17 November 2018.
  21. ↑Obradović, M. (13 November 2018). "Milićević: Kopernikus vredi 37,5 miliona evra". danas.rs (in Serbian). Retrieved 17 November 2018.
  22. ↑"RTS1 najgledanija televizija 2007. godine". mondo.rs. 17 March 2008.
  23. ↑"31 December 2008". rts.rs.
  24. ↑"Finasijski izvestaj za 2008". pretraga.apr.gov.rs.
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